# Lengthy article, but worth the read


 Lengthy article, but worth the read   <http://youarenotsosmart.com/2011/07/07/misattribution-of-arousal/>
 
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 [Misattribution of Arousal « You Are Not So Smart](http://youarenotsosmart.com/2011/07/07/misattribution-of-arousal/)
 Misattribution of Arousal. July 7, 2011. tags: Art Aron, Capilano Canyon, Donald Dutton, Fritz Strack, Gary Wells, James Graham, Jens Förster, Joel Cooper, Mark Zanna, Richard Petty, William James. by…
 
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