# Behavioral Heuristics Design with Intent blog – As Jon Froehlich, Leah Findlater and James Landay note, “even if it is not explicitly recognised, designers \[necessarily\] approach a problem with some model of human behaviour”, and, of course, “all models are wrong, but some are useful”. – At Interaction 12 last week in Dublin, 41 wonderful people from organisations including Adaptive Path, Google and Chalmers University took part in a workshop exploring the idea of these heuristics and how they might be used in design for behaviour change. – If we know that our fictive user is following a “If someone I respect read this article, I should read it too” heuristic, then designing a system to show users that people they respect (however that's determined) read or recommended an article ought to be a fairly obvious way to influence the fictive user to read the article. Link: Visit [www.summly.com](http://www.summly.com) for more information on Summly and its technology.