Behavioral Heuristics

Design with Intent blog

– As Jon Froehlich, Leah Findlater and James Landay note, “even if it is not explicitly recognised, designers [necessarily] approach a problem with some model of human behaviour”, and, of course, “all models are wrong, but some are useful”.
– At Interaction 12 last week in Dublin, 41 wonderful people from organisations including Adaptive Path, Google and Chalmers University took part in a workshop exploring the idea of these heuristics and how they might be used in design for behaviour change.
– If we know that our fictive user is following a “If someone I respect read this article, I should read it too” heuristic, then designing a system to show users that people they respect (however that’s determined) read or recommended an article ought to be a fairly obvious way to influence the fictive user to read the article.


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